The Context
In partnership with Modern ŌM and Brickell City Centre, Afterglow was invited to produce an Earth Day experience unlike anything Miami had seen—bringing hundreds of people together for a shared moment of stillness in the heart of the city.

The Ask
Create a large-scale meditation that felt expansive yet grounding, capable of holding space for hundreds of guests while maintaining intention, flow, and emotional resonance.

Our Approach
We conceived, designed, and produced A Mindful Miami as a multi-level experience that transformed the venue into a collective sanctuary. More than 1,000 meditation mats were carefully placed across multiple floors, creating a visual and experiential takeover of the space. A motorized stage elevated the meditation leaders 25 feet into the air—allowing guests on every level to feel connected to the drumming, movement, and ceremonial flow.

The Experience
As the city paused, guests gathered in shared breath and rhythm—watching, listening, and participating from multiple vantage points throughout the venue. The scale was powerful, yet the feeling remained intimate and deeply present.

The Afterglow
Following the meditation, guests flowed naturally into a Modern ŌM pop-up shop—produced by Afterglow—and explored offerings from Brickell City Centre vendors. The experience left behind more than a moment; it created a collective memory rooted in connection, intention, and reverence for Earth Day.

The Context
Our long-standing partners at OWP approached Afterglow with a fast-moving opportunity: produce an elevated groundbreaking ceremony at the Legacy site in Miami—with just three weeks to bring it to life.

The Ask
Design a refined, hospitality-forward experience that felt intentional and celebratory, while operating within the raw conditions of an active construction site.

Our Approach
We treated the site as a blank canvas. Working quickly and decisively, we layered in structure, flow, and comfort—introducing thoughtful staging, curated hospitality moments, and a seamless transition from ceremony to celebration. Every detail was designed to feel polished and effortless, despite the heat, unfinished terrain, and logistical constraints.

The Experience
Guests were welcomed with mimosas and light bites before gathering for a ceremonial groundbreaking moment, followed by an after-party at the Legacy Sales Center. A brunch-style atmosphere and custom vodka bar set the tone—elevated, relaxed, and unmistakably Miami.

The Afterglow
What began as a construction site became a glimpse of what’s to come. The event captured the future vision of the Legacy building—refined, vibrant, and thoughtfully executed—leaving guests with a sense of anticipation long after the last toast.

In partnership with Experience Willow

The Context
Cinemax asked to bring a bold new Upfront concept to life—one that would surpass the scale and impact of their previous events. The directive was simple and ambitious: create an experience worthy of The Perfect Plan.

The Ask
Design and produce a cinematic, immersive environment that transformed a traditional Upfront into a fully realized Cinemax world—one that felt intentional, surprising, and technically precise at every turn.

Our Approach
Over three months of planning, we transformed Miami’s Arsht Center’s Knight Concert Hall into a multi-sensory brand environment. From invitation to exit, guests were positioned as the masterminds behind The Perfect Plan, invited to step inside the narrative rather than simply observe it.

The Experience
Guests were welcomed into a cocktail hour featuring curated food, libations, and a VR experience that transported them into the world of Cinemax. As the concert hall doors opened, attendees were ushered into the Upfront presentation, where content unfolded across a 60-foot-wide by 15-foot-tall LED wall—over 3.1 million pixels of immersive storytelling.

Following the presentation, the stage transformed seamlessly into a reception space, complete with branded LED votives, elevated cocktail moments inspired by Cinemax programming, and live music performed from more than 20 feet above the stage—turning the room from theater to celebration in real time.

The Afterglow
As guests departed, they were gifted branded virtual reality headsets—a final extension of the Cinemax world. The evening delivered on its promise: a fully executed vision that balanced scale, precision, and storytelling, leaving a lasting impression long after the curtain closed.

The Context
In a world increasingly defined by stress and information overload, mindfulness has emerged as a lifestyle for those seeking connection, presence, and balance. Modern ŌM and The Sacred Space invited Afterglow to lead production for a first-of-its-kind festival in Miami—an opportunity we were thrilled to embrace.

The Ask
Design and execute a multi-faceted festival that allowed attendees to engage deeply with mindfulness practices, creative expression, and personal growth—delivering a seamless experience across a wide variety of workshops, talks, and performances.

Our Approach
We approached the festival as an immersive ecosystem. Every element—from meditation sessions to musical performances, yoga classes to curated talks—was mapped for flow, accessibility, and emotional resonance. Over 40 volunteers supported guest relations, while Afterglow managed production logistics, ensuring each of the 20+ activities ran flawlessly.

The Experience
More than 300 guests moved effortlessly through a thoughtfully designed environment, engaging with world-class teachers, artists, and facilitators. Each moment was designed to feel intentional, accessible, and connected, allowing attendees to explore mindfulness through multiple lenses—music, movement, art, food, and technology.

The Afterglow
The festival succeeded in creating a sense of calm, inspiration, and presence. Guests left with meaningful experiences and new connections, reflecting the transformative power of mindfulness brought to life through careful, elevated production.

The Context
Artistry in Motion was a local community event hosted by Lululemon, designed to celebrate craft, creativity, and connection among Miami’s movers and shakers. Afterglow was invited to conceptualize an experience that would bring the brand’s new craftsmanship approach to life.

The Ask
Create an engaging, hands-on event that highlighted Lululemon’s commitment to quality and design, while connecting guests with the broader spirit of craftsmanship through local makers and immersive experiences.

Our Approach
Afterglow curated an environment where both local artisans and Lululemon’s design team could showcase their work and share their stories. The event featured a lineup of local craft specialists—including a juice maker, soap maker, jewelry designer, artist, and watchmaker—each demonstrating their techniques and discussing the importance of craft in their work. Simultaneously, the Lululemon design team presented their perspective on craftsmanship and offered a glimpse into the brand’s upcoming season.

The Experience
Guests moved seamlessly between artisan stations and Lululemon presentations, engaging with both local talent and the brand’s team in a dynamic, interactive setting. The event balanced education, inspiration, and hands-on participation, leaving attendees with a tangible sense of both local artistry and the intentional craftsmanship behind Lululemon products.

The Afterglow
The experience strengthened community connections, celebrated creative mastery, and highlighted Lululemon’s commitment to craftsmanship—all delivered through Afterglow’s thoughtful, high-touch production approach.

Featuring Serena Williams in South Beach

The Context
Live Ultimate Run is a series of 5K and Quarter Marathon events designed to combine fitness, community, and celebration. The South Beach edition partnered with Serena Williams to create the Serena Williams Live Ultimate Run, bringing a world-class athletic experience to the city.

The Ask
Produce a seamless, large-scale athletic event that balanced complex logistics, regulatory requirements, and high-profile participation, while delivering an elevated and memorable experience for participants of all ages.

Our Approach
Afterglow managed the full scope of event production from concept to execution. This included race logistics, course design, city permitting, Florida DOT street closure approvals, coordination with Miami Beach Police, sponsor relations, and production of all course and start/finish line signage. We also handled celebrity on-site management, Health & Fitness Expo logistics, pre-race entertainment, Race Day production, post-race celebration, and our Founder even paced the Ultimate Kid’s Dash!

The Experience
From start to finish, participants engaged in a highly organized, energetic, and celebratory event. The course was carefully designed for flow and safety, while Expo activations, entertainment, and post-race festivities created a festival-like atmosphere that appealed to runners and spectators alike.

The Afterglow
The event delivered a flawlessly executed, memorable experience for participants, sponsors, and partners. From elite athletes to local families, every guest left energized, inspired, and connected—demonstrating Afterglow’s ability to orchestrate large-scale, complex events with precision and care.

In partnership with Experience Willow

The Context
Cinemax tasked the agencies with producing a launch event for the first season of Game of Thrones airing in Latin America—a fully immersive experience designed to impress media buyers and planners. The venue: Vizcaya Museum and Gardens, Miami. The timeline: just three weeks.

The Ask
Transform the historic castle into a living, breathing Game of Thrones world that transported guests through sight, sound, and story—creating an unforgettable, experiential introduction to the series.

Our Approach
We orchestrated a seamless, multi-sensory experience from arrival to after-party. Over 20 actors and servers brought a medieval village to life at the castle’s entrance, complete with swordsmiths, courtesans, soldiers, tavern keepers, witches, campfire scents, horse sounds, and smoke effects. Guests were immediately immersed in the world of Westeros.

Inside the castle, the Royal Hall featured a 10-foot bar centerpiece, live minstrels, sword swallowers, and jesters. Guests were led to the terrace for a presentation by executives, including a Q&A with Jason Momoa (Khal Drogo), showcasing Cinemax’s leadership in premium programming.

The event culminated in a grand feast and after-party on the South Terrace. A 6-by-16-foot feasting table, adorned with a 4-foot ice sculpture, offered a diverse culinary experience while DJ Immortal mixed lounge music with subtle Game of Thrones motifs.

The Experience
Over 60 actors and servers executed the immersive narrative, delivering a flawless, cinematic environment for 300 guests. Every detail—from staging and props to entertainment and timing—was meticulously managed to ensure guests felt fully transported into the world of Westeros.

The Afterglow
The event exceeded all expectations, delighting clients and guests alike. Experience Willow and Afterglow were subsequently recognized with BizBash’s 2015 Best Corporate Event Award and, in 2016, Best Event Entertainment and Best Experiential Event at the Global Event Awards. This production exemplified our ability to execute large-scale, high-concept events with precision, creativity, and impact.

The Context
During its 31st and 32nd seasons, the Miami International Film Festival curated nightly experiences around film premieres, creating opportunities for sponsors and audiences to engage with the festival in unique ways.

The Ask
Design and produce seamless, elevated events that complemented the cinematic programming—from red carpet premieres to after-parties—while ensuring each experience felt distinctive, memorable, and reflective of the festival’s prestige.

Our Approach
Afterglow concepted and executed every element of the festival’s sponsored activations. This included opening night events, themed after-parties, VIP meet & greets, and the closing night celebration. Each production was carefully tailored to match the tone of the film premieres while providing a flawless guest experience.

The Experience
Attendees moved effortlessly from red carpet arrivals to immersive, curated social experiences. Every event was designed to create connection, excitement, and lasting impressions, highlighting both the films and the festival’s partners.

The Afterglow
The festival’s events delivered seamless, high-caliber production across multiple nights, demonstrating Afterglow’s ability to orchestrate complex, large-scale cultural experiences with precision, creativity, and attention to detail.

The Context
mindbodygreen partnered with Afterglow Marketing to support promotions and produce the grand opening of Athleta’s Miami Beach store, creating a community-focused experience that celebrated wellness, movement, and connection.

The Ask
Design and execute an elevated, engaging event that would introduce Athleta to the local community, highlight the brand’s commitment to wellness, and create a memorable launch experience.

Our Approach
Afterglow concepted and produced a free community yoga event atop the iconic 1111 Lincoln Rd, celebrating the Summer Solstice seven stories above Miami Beach. The event featured guided meditation and a dynamic yoga class led by local wellness leaders Jodi Carey and Cat Haayen, seamlessly connecting attendees to the Athleta brand experience.

The Experience
Following the rooftop yoga session, guests were invited to the new Athleta store two blocks away for a Grand Opening celebration. Attendees received curated mindbodygreen goodie bags, enjoyed breakfast bowls and fresh juices by local favorite JugoFresh, and moved to the rhythm of DJ Immortal’s set. Every detail—from the flow of the event to the branded activations—was designed to engage, delight, and connect with the community.

The Afterglow
The event successfully introduced Athleta’s Miami Beach location while creating a sense of community, wellness, and celebration. Guests left energized, inspired, and connected to both the brand and the city.

The Context
YogArt is the brainchild of three visionary leaders: Lee Brian Schrager, Founder and Director of the South Beach Wine and Food Festival; Arlene Chaplin, philanthropist and licensed movement therapist; and renowned yoga instructor Dawn B. Feinberg. The concept: fuse yoga with live music in unique, inspiring settings, offering attendees a chance to connect, move, and experience creativity in motion.

The Ask
From its inception, YogArt sought a partner to bring the vision to life through marketing, design, and production—ensuring each event was seamless, elevated, and deeply engaging.

Our Approach
Afterglow Marketing has collaborated with the YogArt team since the very first event, helping shape programming, design, and production logistics across multiple iterations—from Art Basel’s Take a Breather During Basel, to Buddhas & Bellinis during the South Beach Wine and Food Festival, and ongoing monthly community events in the Miami Design District.

The Experience
Guests have experienced immersive yoga sessions set to live music performed by artists such as Trevor Hall, MC Yogi, DJ Drez, Magic City Hippies, The Mayapuris, Afrobeta, DJ Immortal, DJ Danny Stern, and The New World Symphony. Each event combines movement, music, and atmosphere to create a transformative experience, introducing yoga to thousands of attendees who might not have otherwise tried it.

The Afterglow
Since its inception, YogArt has engaged thousands of guests, creating meaningful experiences that blend wellness, creativity, and community. The collaboration demonstrates Afterglow’s ability to deliver consistently high-touch, memorable experiences that amplify the vision of a brand and its founders.

The Context
FOX Original Production/Producciones Originales from Argentina sought to launch their brand in Miami during NATPE (National Association of Television Program Executives)—the premier global marketplace for television and digital content—targeting a select group of media executives. The timeline: just four days.

The Ask
Design and produce a high-impact, brand-defining event on an accelerated timeline, ensuring every detail communicated FOX’s identity and resonated with media attendees.

Our Approach
Afterglow concepted, designed, and executed the entire event in record time, seamlessly managing logistics, aesthetics, and experiential elements to create a polished, engaging environment.

The Experience
Despite the tight turnaround, attendees were treated to a fully immersive experience that communicated the FOX brand, facilitated connections, and left a lasting impression on a discerning media audience.

The Afterglow
The event successfully introduced FOX Original Production to Miami, demonstrating Afterglow’s ability to deliver complex, high-profile events under extreme timelines while maintaining quality, creativity, and impact.

The Context
Utilisima, a FOX network lifestyle brand, partnered with Afterglow to produce two standout events: the People En Español Festival in San Antonio and a Mother’s Day Brunch for Miami-area clients. Both experiences aimed to bring the network to life through engaging, hands-on activations with talent and culinary experiences.

The Ask
Design and execute immersive events that highlight Utilisima’s talent and programming, delight guests, and create memorable experiences that resonate with attendees long after the event.

Our Approach
For the People En Español Festival, Afterglow managed full production of the Utilisima space—from planning and talent management to logistics—showcasing network stars including Martin Llorens, Laura Posada, Luz Blanchett, and Achiles Chavez through book signings, cooking demos, and lifestyle demonstrations.

The following year, Afterglow brought the network to Miami for a Mother’s Day Brunch at Chef Lorena Garcia’s studio. Guests were invited with personalized RSVPs including photos of them and their children. Afterglow produced custom clutch bags featuring each guest’s photo and created a heartfelt video celebrating the mothers in attendance.

The Experience
At the brunch, guests were transported from their offices to an intimate studio setting, welcomed with personalized gifts, and enjoyed one-on-one interactions with Chef Lorena Garcia. The chef provided a live cooking demonstration, followed by a curated brunch, while the environment encouraged connection, delight, and community.

The Afterglow
Both events generated buzz and excitement for Utilisima, creating meaningful connections between the network, its talent, and its audience. Guests left inspired, engaged, and fully immersed in the brand experience—highlighting Afterglow’s ability to produce high-touch, personalized events that are both memorable and impactful.

In collaboration with Experience Willow

The Context
MundoFOX engaged the agencies to bring their network launch and programming to life through high-impact, nationwide events. The goal: connect the brand with audiences, media, and partners while creating immersive, memorable experiences that highlighted the network’s entertainment offerings.

The Ask
Concept, design, and produce a series of consumer, press, and media events across multiple cities—ensuring each activation reflected the brand’s energy, reached target audiences, and executed flawlessly at scale.

Our Approach
We produced an extensive slate of events, including:

Five-week cross country network launch MundoFOX Conexión En Vivo 5 Concert Tour

La Mariposa Series Launch Party

Two-week cross-country press tour for El Capo and Corazones Blindados

People En Español Estrellas del Año Party

Sponsorship activations and consumer engagement at Calle Ocho, Fiesta Broadway, 116th Street Festival, Puerto Rican Day Parade, and Colombian Independence Festival

El Factor X Miami Press Conference

100 Latinos Dijeron Series Launch consumer activations

From talent management and production design to logistics, sponsorship coordination, and on-site execution, we ensured each event delivered a polished, high-energy experience.

The Experience
Across multiple cities, attendees, media, and partners engaged with the MundoFOX brand through concerts, immersive experiences, press events, and community activations. Each event was designed to balance entertainment, engagement, and storytelling, creating excitement and buzz for the network and its programming.

The Afterglow
Over several years, we’ve helped MundoFOX establish a strong presence in Hispanic entertainment, producing large-scale events that pushed creative boundaries while maintaining operational excellence—solidifying the network’s connection with audiences nationwide.

In collaboration with Experience Willow

The Context
FOX One Stop Media (FOSM) is FOX International Channels’ cross-platform advertising sales division, providing advertisers with streamlined access to a premium portfolio of television networks and digital properties—including FOX, National Geographic, FX, Star, Sky News, and .FOX—across global markets.

The Ask
Create engaging, high-touch B2B experiences that would strengthen relationships with clients, bring network brands to life, and differentiate FOSM through thoughtful, memorable interactions.

Our Approach
We concepted and produced a series of bespoke brand experiences tailored to FOSM’s client audience. Each activation was designed to be unexpected, brand-aligned, and operationally seamless—balancing creativity with precision execution.

The Experience
Notable events included Valentine’s Day Flower & The Dance of Love, The Simpsons Donut Delivery, Spartacus Picture Opportunity, the FOSM End-of-Year Celebration, and FOX’s 24 Series Miami Launch Party. Each experience translated iconic content into tangible, shareable moments that resonated with clients.

The Afterglow
These B2B experiences strengthened client relationships and reinforced FOSM’s position as a creative, forward-thinking media partner.

In collaboration with Experience Willow

The Context
FOX Sports sought to deepen relationships with agency partners by creating client engagement experiences that moved beyond traditional business settings—fostering connection, camaraderie, and authentic interaction between clients and the sales team.

The Ask
Design a recurring experience that encouraged meaningful relationship-building while aligning naturally with the FOX Sports brand and culture.

Our Approach
We concepted and produced an annual FOX Sports Soccer Tournament. Client agency teams and FOX Sports sales teams competed in weekly matches over the course of a month, culminating in a championship game. To launch the series, we also produced a FOX Sports Soccer Championship Viewing Party—setting the tone and building excitement ahead of the tournament.

To extend engagement into the second half of the year, Afterglow developed a complementary FOX Foosball Tournament. Custom-branded FOX Sports foosball tables were delivered to participating agencies, inviting friendly competition between client teams and the FOX Sports sales team.

The Experience
These experiences transformed client interactions into shared moments of play, teamwork, and connection. Competition was friendly, participation was high, and the atmosphere encouraged organic relationship-building—far removed from traditional sales environments.

The Afterglow
The results were tangible. Sales increased significantly following the tournament’s launch, and the soccer series has since become a highly anticipated annual tradition among both clients and the FOX Sports team. The foosball tournament proved equally successful, reinforcing Afterglow’s ability to design experiential programs that drive both connection and business outcomes.

Afterglow Marketing has handled a number of intimate and large scale Celebrations and Gatherings for close friends and for new friends that have become close friends through the process. 

Planning, coordinating, sourcing, family wrangling, pixie dust sprinkling, cake fixing, flower picking, dress alterations, child taming, bridesmaid sobering, police noise negotiating, officiating... you name it, we've done it!