NATIVASPA & MINDBODYGREEN
NativaSPA Miami Influencer Event
New York City • Los Angeles • Miami
The Context
NativaSPA set out to introduce new extensions of its skincare line through a series of intimate influencer experiences across three key U.S. markets. The goal was to create moments that felt sensorial, elevated, and deeply aligned with the brand’s wellness-forward ethos—while allowing each city to express its own energy and voice.
The Ask
Develop a multi-city event series that could seamlessly launch multiple skincare extensions, connect authentically with influencers, and translate the brand’s ritual-based philosophy into an immersive, in-person experience.
Our Approach
Afterglow concepted, designed, and produced a cohesive influencer event series in New York City, Los Angeles, and Miami. Each experience was thoughtfully tailored to the specific skincare extension being introduced, with floral design, greenery, and color palettes shifting to reflect the ingredients, mood, and intention of each product line—while still maintaining a consistent brand throughline across all markets.
The Experience
Guests were welcomed into serene, sensorial environments where wellness and beauty intersected. Each event featured curated lite bites—acai bowls, paletas, and refreshing agua frescas—designed to complement the brand’s natural, nourishing identity.
Programming centered around mindfulness and movement, with sound bowl meditations, guided movement, and meditation classes led by well-known wellness leaders local to each city. These moments invited guests to slow down, connect inward, and experience the essence of NativaSPA beyond the product itself.
The Afterglow
Each guest departed with beautifully curated goodie bags and product samples, extending the experience well beyond the event. The series successfully introduced NativaSPA’s new skincare extensions through immersive storytelling, influencer engagement, and thoughtfully crafted environments—creating meaningful brand moments that resonated across three cities while remaining unmistakably NativaSPA.
